There were 500,000 lions in Africa in 1970 and 200,000 lions in 1940. As of 2014, fewer than 20,000 lions remained and there are fewer now. This rapid decline of lion populations is one of the fastest species decline known to man. Working hand in hand with African Impact and African Lion & Environmental Research Trust (ALERT), I worked as a volunteer lion conservation photography in Zimbabwe for a summer. When I returned home, I decided to create a social awareness advertising campaign to raise awareness on lion conservation.
Example of how these advertisements could be used in cities.
The posters are geared to an international and local audiences in Africa. The advertisements are digitally altered images consisting of ancient ruins, lions and textured overlays. Since ALERT was founded in Zimbabwe, photographs of the Great Zimbabwe ruins are used to create a metaphor that humans are destroying the lion population. Each poster in the series features an unexpected headline to make people stop to look, different concise facts about lion conservation, a website that the viewer can research for additional information, and ALERT’s logo. Simple jargon is used in the campaign because education rates tend to be poor in Africa. Africans are the ones who will be creating change, thus they need to understand the severity of the situation.
Example of how these advertisements could be used in magazines.
This work is based off my time as a conservation photography volunteer with African Impact benefitting African Lion & Environmental Research Trust. The final products were shown to the African Impact and ALERT staff and the project features my original photography from my time as a volunteer in Zimbabwe.
For more information regarding volunteer programs, visit https://www.africanimpact.com/
One of my photographs used in this print campaign, taken in Zimbabwe.
One of my photographs used in this print campaign, taken in Zimbabwe.
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