Jambo Rafiki, a nonprofit organization inspired by my time in Tanzania, requires branding materials targeted towards two audiences: families in the U.S. and school children across Africa. Translated from Swahili to “hello friend”, this NGO aims to give back while providing practical products.
I created hero and secondary palettes with an expansive color range to apply to patterns and branding materials. The logo uses altered Bodoni to make it tribally African. The logo is enclosed in a cup to resemble the ones children eat from and by selling school supplies, customers would associate Jambo Rafiki with nutrition and education.
School lunch boxes to be sold in stores across America.
Branded assets on the ground in Africa including cardboard boxes that would contain branded mugs.
Recyclable lunch bags.
I altered Bodoni to make it tribally African and created contrast with the sans-serif typeface Proxima Nova. By enclosing the logo in a cup, resembling the ones the children eat from, customers would create the association that Jambo Rafiki involves nutrition. Since Jambo Rafiki would sell school supplies, consumers would also associate the organization with education.
Logo process of altering Bodoni.
Students at the Mwereni School in Tanzania enjoy hot lunch, a program I support. Photograph taken by me, Elissa Title.
Process
Copyright Disclaimer
All images and designs on this post, unless noted otherwise, are the exclusive property of Elissa Title. The images, designs and ideas may not be reproduced, copied, transmitted or manipulated without the written permission of Elissa Title. The use of any images or other materials included herein, in whole or in part, for any purpose other than the private purpose of viewing them online, including, but not limited to, copying, reproduction, publication (including on Internet Web Site including third party web pages by any means, including "hotlinking", storage in a retrieval system (other than internet browser), manipulation (digital or otherwise), or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, is expressly prohibited without the written permission of Elissa Title. All artistic and moral rights of the author are hereby asserted.