The National Geographic Society was in need of a themed 2017 annual report. With so many species on the verge of extinction, the world would lose color. Inspired by my love for wildlife conservation and photography, I coined the theme “Life Without Color”. The annual report starts out with vibrant graphics, gradually fading to black and white to symbolize extinction. Instead of using full bleed imagery, I incorporated geometric clipping masks which reveal bits and pieces of animals so the focus becomes less on the animals and more on how the colors change. Since financials are often printed on different paper stock, the transition from colorful to black and white occurs at the start of the financials section.
View the report below, or view it as a PDF by clicking here.
**Please note that this project was for a Graphic Design junior-level college class at Chapman University. There is NO affiliation with The National Geographic Society. All photography and graphics are my own. For the purposes of this project, text was sourced from existing annual reports.
Sketches
**Please note that this project was for a Graphic Design junior-level college class at Chapman University. There is NO affiliation with The National Geographic Society. All photography and graphics are my own.
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All images and designs on this post, unless noted otherwise, are the exclusive property of Elissa Title. The images, designs and ideas may not be reproduced, copied, transmitted or manipulated without the written permission of Elissa Title. The use of any images or other materials included herein, in whole or in part, for any purpose other than the private purpose of viewing them online, including, but not limited to, copying, reproduction, publication (including on Internet Web Site including third party web pages by any means, including "hotlinking", storage in a retrieval system (other than internet browser), manipulation (digital or otherwise), or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, is expressly prohibited without the written permission of Elissa Title. All artistic and moral rights of the author are hereby asserted.
All images and designs on this post, unless noted otherwise, are the exclusive property of Elissa Title. The images, designs and ideas may not be reproduced, copied, transmitted or manipulated without the written permission of Elissa Title. The use of any images or other materials included herein, in whole or in part, for any purpose other than the private purpose of viewing them online, including, but not limited to, copying, reproduction, publication (including on Internet Web Site including third party web pages by any means, including "hotlinking", storage in a retrieval system (other than internet browser), manipulation (digital or otherwise), or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, is expressly prohibited without the written permission of Elissa Title. All artistic and moral rights of the author are hereby asserted.