The Polynesian Cultural Center, a museum located in Hawaii, requires a “museum makeover” including a re-brand of their logo, website, map, visitor guide and new merchandise. Museums consistently face how to attract new audiences and stay fresh and relevant to the public eye. Since ethnic museums face the additional task of educating the public about their culture, the re-brand seeks to update the brand to attract contemporary audiences. The target audience are those who frequently visit museums with friends and family, including a wide age range of approximately 4 to 40 (the re-brand needs to remain family-friendly). The target audience is looking for a fun day trip that immerses the audience into the Polynesian cultures and educates them on daily life.
Front and back of the brochure.
Square brochure featuring a minimalistic map of the property, information on the buffet, admission information and an advertisement for the gift shop.
Full brochure layout, front and back, ready for print production.
From the start, I was intrigued by the concept of Polynesian tattoos. I immediately knew I wanted to create patterns, icons, and a logo to reflect the geometry of these tattoos. I noticed that many patterns incorporate rigid, geometric shapes with flowing, organic ones. Since the Polynesian cultures are very centered around the ocean, I wanted my patterns to be contained within an organic shape that is similar to an abstract fishing hook. My early color palettes were inspired by Polynesian fire dancing, the ocean, and traditional tattoo colors. Icons were created in the Polynesian style, with two being already existing symbols of harmony and unity.
Temporary tattoos to be sold in the gift shop
**Please note that this project was for a Graphic Design junior-level college class at Chapman University. There is NO affiliation with The Polynesian Cultural Center. For the purposes of this assignment, brochure images were sourced directly from the Polynesian Cultural Center's website.
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