Antarctica requires branding materials to inform adventure seekers about travel to the uncharted “White Continent”. Customers includes outdoorsy millennials who yearn to go off the beaten path and those who don’t mind being disconnected from technology. The logo plays with positive and negative space. Since people associate Antarctica with penguins, I wanted the main shape to a penguin. The white chest of the penguin is a whale, another common mammal in Antarctica. The logo incorporates a rounded typeface to mimic icebergs.
Sketches
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All images and designs on this post, unless noted otherwise, are the exclusive property of Elissa Title. The images, designs and ideas may not be reproduced, copied, transmitted or manipulated without the written permission of Elissa Title. The use of any images or other materials included herein, in whole or in part, for any purpose other than the private purpose of viewing them online, including, but not limited to, copying, reproduction, publication (including on Internet Web Site including third party web pages by any means, including "hotlinking", storage in a retrieval system (other than internet browser), manipulation (digital or otherwise), or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, is expressly prohibited without the written permission of Elissa Title. All artistic and moral rights of the author are hereby asserted.